This report outlines the methods and findings of the Programme, ‘Implementing Norms, Changing Minds’ that ran between February, 2017 and January, 2020. The Programme’s objective was to end gender-based discrimination and violence (GBV) in the Western Balkans and Turkey and create a second, more informed Programme. The report finds that GBV, including IPV and attacks on female politicians or journalists, is rampant in the regions. This violence occurs in both the private and public spheres and is indicative of patriarchal values influenced by discriminatory societal norms and attitudes. Yet, formal reporting of GBV is low and women seldom seek support from institutions or organizations because of shame, embarrassment, lack of trust in ⎼ or a failing of ⎼ the systems, and fear of retribution. The Programme successfully monitored and reported on regional normative standards and mechanisms, analyzed and enhanced accessible networking practices among women, and incorporated intersectional approaches.